I scanned this paper company ad from the inside front cover of Book Business magazine. I think you can see why! (In case you can’t read the fine print, it says “PAPER because/It’ll be remembered longer on paper” and at the bottom “The first book ever published was the Gutenberg Bible. Printed in the 1450s, 21 complete copies still exist today, 500 years later. To learn more, please visit Paperbecause.com.”)

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