Posted by: Lucy Pettigrew in Entertainment Industry on February 5th, 2011

KXRM/Channel 21 took advantage of their huge Super Bowl audience to unveil a new look to the news set that gets rid of the virtual studio at 6:30 p.m. Construction crews worked right up to the last minute to put on the finishing touches.

“We updated the look by eliminating all the red from our news set, including that bright red anchor desk,” news anchor Joe Cole said in an e-mail.

Fox21 ran hilarious promos introducing their new theme, “Telling it Like It Is,” featuring a wacky hairstyle for Kimberly Price, Magnum P.I. look for Terry Gerbstadt and hair on Joe Cole’s normally shaved head.

Their commercials say: “You may not always be able to tell it like it is, but we can.” Click here to see one.

No new co-anchor was revealed during the game, but Sade Malloy, a new reporter, started Friday. Steve Dant, KXRM general manager, said getting an anchor to relocate has become a more complex prospect because it’s so difficult to sell homes.

Abbie Burke and Rachel Welte have been putting in extra duty at the anchor desk.

Welte will work through the February sweeps and at some point be on maternity leave, Dant said.

 

NYC move paid off

KKTV/Channel 11 reporter Lisa McDivitt took a risky move by leaving the station for the Big Apple without a job lined up, but it paid off.

“I just got a job with NY1 here in the city. I’ll be a freelance reporter for their Local Edition, covering Queens, Staten Island and Bergen County,” McDivitt said in an e-mail. “It’s always been a dream of mine to work at NY1, so I am thrilled.”

 

Fundraising confusion

Did you recently donate money to KRCC (91.5 FM)?

Maybe not.

Colorado Public Radio blanketed the state with a fundraising letter asking for money to support their NPR programming.

But KRCC is the NPR source in the Springs.

“They explained that they sent the same letter throughout the state, but acknowledged that they erred in sending a confusing letter to people in the Colorado Springs area,” said Delaney Utterback, KRCC’s general manager, in a note to listeners on the station’s website.

“CPR Membership Director Jim East has offered to contact anyone from Colorado Springs who donated using this particular mailing to make sure they didn’t mean to give to KRCC instead,” Utterback said in an e-mail.

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